According to Geuens and De Pelsmacker (2017), what is the correct sequence of measures in an experimental advertising study?
Answer: Introduction or Briefing, Manipulation, Dependent Variables, Quality Control, Mediating and Moderating Variables, Potential Confounds - Filler Items, Manipulation Check, Sociodemographics, Suspicion Probe, Debriefing
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.