Geuens & De Pelsmacker (2017) discuss the choice of real or hypothetical brands in experimental advertising research. Which of the following options is one that the authors mention as a reason to choose a hypothetical brand?
Answer: To avoid the effects that previous encounter with a real brand might have on the respondent.
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.