Quiz Engineering
Buyer Behavior
In the article Benefit Segmentation: A Decision-oriented Research tool (Harley, 1968) it is stated that it is difficult to generalize types of benefit segments. However, a few types of segments that have appeared in two ore more studies are brought up. Which of those segment fits with the following definition:
In the article Benefit Segmentation: A Decision-oriented Research tool (Harley, 1968) it is stated that it is difficult to generalize types of benefit segments. However, a few types of segments that have appeared in two ore more studies are brought up. Which of those segment fits with the following definition:
In the article Benefit Segmentation: A Decision-oriented Research tool (Harley, 1968) it is stated that it is difficult to generalize types of benefit segments. However, a few types of segments that have appeared in two ore more studies are brought up. Which of those segment fits with the following definition:
Answer: The swinger
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