In the article Using ethnography in strategic consumer research, written by Richard Elliott and Nick Jankel-Elliott (2003), the authors introduced five ethnographic methods. When used with other data-collection methods of ethnography, which method can expose important differences? (Hanna's comment: Though differences can probably be expected between using other methods as well, especially between self-report methods (e.g. interviews, regardless of level of formality) and observational methods (e.g. (non-)participant observation)

In the article Using ethnography in strategic consumer research, written by Richard Elliott and Nick Jankel-Elliott (2003), the authors introduced five ethnographic methods. When used with other data-collection methods of ethnography, which method can expose important differences? (Hanna's comment: Though differences can probably be expected between using other methods as well, especially between self-report methods (e.g. interviews, regardless of level of formality) and observational methods (e.g. (non-)participant observation)

In the article Using ethnography in strategic consumer research, written by Richard Elliott and Nick Jankel-Elliott (2003), the authors introduced five ethnographic methods. When used with other data-collection methods of ethnography, which method can expose important differences? (Hanna's comment: Though differences can probably be expected between using other methods as well, especially between self-report methods (e.g. interviews, regardless of level of formality) and observational methods (e.g. (non-)participant observation)



Answer: Informant diaries


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