In benefit segmentation studies, how is the segment "The Rational Man" described? a) It is a group which is especially concerned with self-concept. Members consider
Answer: It is a group which looks for benefits such as economy, value and durability
Quiz Engineering
Buyer Behavior
In benefit segmentation studies, how is the segment "The Rational Man" described? a) It is a group which is especially concerned with self-concept. Members consider
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