The author mentions three segmentations: geographic, demographic and volume segmentation. But what is the reason for instead using benefit segmentation?
Answer: The benefit segmentation can in a way provide a fresh view on the future of a buyer's behavior, with the help of casual factors. Still, the traditional segments can come into hand after the benefit segmentation.
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.