When is it advisable to use hypothetical brands rather than existing reals brands as advertising stimuli in marketing research?
Answer: When the goal is to avoid confounding effects of previous exposure with existing brands
Quiz Engineering
Buyer Behavior
When is it advisable to use hypothetical brands rather than existing reals brands as advertising stimuli in marketing research?
Subscribe to:
Post Comments (Atom)
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.