According to Levy, when is a symbol (in broader terms) appropriate (Hanna's comment: But, to paraphrase myself in another context, "If A, then B" [usually])?
Answer: When it reinforces the way consumers think of themselves
Quiz Engineering
Buyer Behavior
According to Levy, when is a symbol (in broader terms) appropriate (Hanna's comment: But, to paraphrase myself in another context, "If A, then B" [usually])?
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