From Levy's view, people have the possibility to choose from among different alternatives. What do customers value the most when buying a product (Hanna's comment: Though, to answer the question of what people value the most when buying a product [or brand] the "correct" alternative ought to be reformulated)?

From Levy's view, people have the possibility to choose from among different alternatives. What do customers value the most when buying a product (Hanna's comment: Though, to answer the question of what people value the most when buying a product [or brand] the "correct" alternative ought to be reformulated)?

From Levy's view, people have the possibility to choose from among different alternatives. What do customers value the most when buying a product (Hanna's comment: Though, to answer the question of what people value the most when buying a product [or brand] the "correct" alternative ought to be reformulated)?



Answer: People buy in ways that are related with the images of themselves or the person they want to be.


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