When we consider the relationship of a consumer and a product, in what means is a symbol considered appropriate? (Hanna's comment: Not sure I get this question, though I get the answer ... reformulate: "Which of the statements below is correct according o Levy [1959])?
Answer: A symbol is appropriate if it reinforces the way a consumer perceives himself or dreams of himself
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.