Which of the following is NOT a generalization from benefit segmentation studies according to Haley (1968)?
Answer: It is easier to create new market segments than to target market segments that already exist
Answer: It is easier to create new market segments than to target market segments that already exist
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.