In the article Benefit Segmentation: A Decision-oriented Research Tool, written by Russell I. Haley (1968), the "heavy half" theory was given by the author, which points out that in most product categories, one-half of the consumers account for around 80% of the consumption. Which segmentation method is based on this theory?

In the article Benefit Segmentation: A Decision-oriented Research Tool, written by Russell I. Haley (1968), the "heavy half" theory was given by the author, which points out that in most product categories, one-half of the consumers account for around 80% of the consumption. Which segmentation method is based on this theory?

In the article Benefit Segmentation: A Decision-oriented Research Tool, written by Russell I. Haley (1968), the "heavy half" theory was given by the author, which points out that in most product categories, one-half of the consumers account for around 80% of the consumption. Which segmentation method is based on this theory?



Answer: Volume segmentation


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