Haley (1968) talks about 6 types of segments, uncovered through benefit segmenta$on studies, which are:
Answer: The Status Seeker, The Swinger, The Conserva(ve, The Ra(onal Man, The Inner-directed Man, The Hedonist
Quiz Engineering
Buyer Behavior
Haley (1968) talks about 6 types of segments, uncovered through benefit segmenta$on studies, which are:
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