Which need is the most prepotent (greater than others in power of influence) of all needsAnswer: Physiological ne...
According to the hierarchy of the Theory of Human Motivation, there are needs that tend to emerge during depression times. They are:
According to the hierarchy of the Theory of Human Motivation, there are needs that tend to emerge during depression times. They are:Answer: physiological...
What is Maslow's (1943) view on motivations of basic needs and behavior?
What is Maslow's (1943) view on motivations of basic needs and behavior?Answer: There are multiple variables that influence behav...
Which of the following is false according to Maslow's article on human motivation?
Which of the following is false according to Maslow's article on human motivation?Answer: The hierarchy principle is usually empirically observed...
If the physiological needs are relatively well gratified, which kind of needs would then emerge?
If the physiological needs are relatively well gratified, which kind of needs would then emerge? Answer: Safety ne...
Which of the following are involved in Maslow's pyramid of basic needs?
Which of the following are involved in Maslow's pyramid of basic needs?Answer: Physiological, Safety, Love, Esteem, and Self-actualizati...
Which of the following needs does not belong to Maslow's five basic needs of human beings?
Which of the following needs does not belong to Maslow's five basic needs of human beings?Answer: Free...
In what we called the basic needs, which motivation are more effective and important to be targeted?
In what we called the basic needs, which motivation are more effective and important to be targeted? (Hanna's comment: No correct answer provided;...
According to Maslow (1943), the five needs are
According to Maslow (1943), the five needs areAnswer: More often unconsci...
According to Maslow (1943), which of the basic human needs play the biggest role in cases of maladjustment and psychopathology?
According to Maslow (1943), which of the basic human needs play the biggest role in cases of maladjustment and psychopathology?Answer: Love ne...
According to Maslow, which basic need is at the top of the 'hierarchy of needs'?
According to Maslow, which basic need is at the top of the 'hierarchy of needs'?Answer: Self-actualizat...
According to Maslow (1943), concept of homeostasis is related to which needs?
According to Maslow (1943), concept of homeostasis is related to which needs?Answer: The physiological ne...
What are the five sets of goals that are called basic needs according to Maslow
What are the five sets of goals that are called basic needs according to MaslowAnswer: Physiological, safety, love, esteem and self-actualizat...
Things consumers buy are chosen to suit their social position", because of
Things consumers buy are chosen to suit their social position", because ofAnswer: social class groupi...
As per A.H. Maslow, "an act is psychologically important" if
As per A.H. Maslow, "an act is psychologically important" ifAnswer: it contributes directly to satisfaction of basic ne...
What is NOT a type of dimensions of distinction in symbols for sale
What is NOT a type of dimensions of distinction in symbols for saleAnswer: Geneal...
Which of the following descriptions about product symbolism is correct?
Which of the following descriptions about product symbolism is correct?Answer: Basic dimensions of symbolism include gender, age, and social cla...
What two things does a consumer spend while shopping?
What two things does a consumer spend while shopping? (Hanna's comment: Again, regardless of what Levy [1959], consumers would spent both time, energy,...
According to Levy's "Symbols for Sale", people' motivation to buy is least likely to be based on the question?
According to Levy's "Symbols for Sale", people' motivation to buy is least likely to be based on the question?Answer: "Do I need i...
The modern consumer can be called an "economic man"
The modern consumer can be called an "economic man"Answer: R...
Which statement about the modern consumer is correct according to the article written by Levy (1959)?
Which statement about the modern consumer is correct according to the article written by Levy (1959)?Answer: The consumer assesses whether to buy...
When purchasing a product, the symbolic representation of products helps consumers reinforce:
When purchasing a product, the symbolic representation of products helps consumers reinforce:Answer: Their image of themselv...
Most basic dimension of symbolism is: (Hanna's comment: Though Levy [1959] says that it is ONE of the most basic dimensions ...)
Most basic dimension of symbolism is: (Hanna's comment: Though Levy [1959] says that it is ONE of the most basic dimensions ...)Answer: Gen...
Which of these is NOT a dimension of symbolic distinction according to Levy?
Which of these is NOT a dimension of symbolic distinction according to Levy?Answer: Academic deg...
When we consider the relationship of a consumer and a product, in what means is a symbol considered appropriate? (Hanna's comment: Not sure I get this question, though I get the answer ... reformulate: "Which of the statements below is correct according o Levy [1959])?
When we consider the relationship of a consumer and a product, in what means is a symbol considered appropriate? (Hanna's comment: Not sure I get this...
From Levy's view, people have the possibility to choose from among different alternatives. What do customers value the most when buying a product (Hanna's comment: Though, to answer the question of what people value the most when buying a product [or brand] the "correct" alternative ought to be reformulated)?
From Levy's view, people have the possibility to choose from among different alternatives. What do customers value the most when buying a product (Hanna's...
According to Levy, when is a symbol (in broader terms) appropriate (Hanna's comment: But, to paraphrase myself in another context, "If A, then B" [usually])?
According to Levy, when is a symbol (in broader terms) appropriate (Hanna's comment: But, to paraphrase myself in another context, "If A, then B" [usually])?Answer: When...
Which is one of the most fundamental dimensions of symbols (Hanna's comment: Though Levy (1959) also elaborates on one of the other alternatives, and that he does not write about the third does not exclude the possibility that it is an important symbolic dimension)?
Which is one of the most fundamental dimensions of symbols (Hanna's comment: Though Levy (1959) also elaborates on one of the other alternatives, and...
What does Levy (1959) mean with the term ́Uneconomic Man`?
What does Levy (1959) mean with the term ́Uneconomic Man`?Answer: Price is relevant, but there are other factors that affect and influence consu...
According to Levy's article, what is the general purpose of using advertising to provide products and brands with symbolic meaning?
According to Levy's article, what is the general purpose of using advertising to provide products and brands with symbolic meaning?a) To make the identification...
Haley (1968) talks about 6 types of segments, uncovered through benefit segmenta$on studies, which are:
Haley (1968) talks about 6 types of segments, uncovered through benefit segmenta$on studies, which are:Answer: The Status Seeker, The Swinger, The...
Haley (1968) talks about three systems of segmentation (geographic, demographic, and volume segmentation) and that they all are handicapped by an underlying disadvantage inherent in their nature. What is the disadvantage?
Haley (1968) talks about three systems of segmentation (geographic, demographic, and volume segmentation) and that they all are handicapped by an underlying...
In the types of segments uncovered through benefit segmentation studies the term 'The Hedonist Man' is described as
In the types of segments uncovered through benefit segmentation studies the term 'The Hedonist Man' is described asAnswer: a group which is concerned...
The author mentions three segmentations: geographic, demographic and volume segmentation. But what is the reason for instead using benefit segmentation?
The author mentions three segmentations: geographic, demographic and volume segmentation. But what is the reason for instead using benefit segmentation?Answer: The...
What type of segmentation entails dividing the market into target groups based on factors such as age, income, gender and/or education?
What type of segmentation entails dividing the market into target groups based on factors such as age, income, gender and/or education?Answer: Demographic...
Which of this statements is false in relation to the benefit segmentation strategy:
Which of this statements is false in relation to the benefit segmentation strategy:Answer: Both new and old products must be designed to simultaneously...
What type of guidance does volume segmentation provide as a marketing tool?
What type of guidance does volume segmentation provide as a marketing tool?Answer: Provides directing dollars toward the most important parts of...
Which one of those sentences is not a Russel I. Haley's generalizations from benefit studies?
Which one of those sentences is not a Russel I. Haley's generalizations from benefit studies?Answer: - New and old products must be designed to exactly...
Which one of the following statements is NOT a marketing implication of benefit segmentation studies, according to author Haley?
Which one of the following statements is NOT a marketing implication of benefit segmentation studies, according to author Haley?Answer: A new marketing...
In the article Benefit Segmentation: A Decision-oriented Research tool (Harley, 1968) it is stated that it is difficult to generalize types of benefit segments. However, a few types of segments that have appeared in two ore more studies are brought up. Which of those segment fits with the following definition:
In the article Benefit Segmentation: A Decision-oriented Research tool (Harley, 1968) it is stated that it is difficult to generalize types of benefit...
According to Russell I. Haley (1968), which type of a segment group is more favourably disposed towards big prospering companies and well-known brands?
According to Russell I. Haley (1968), which type of a segment group is more favourably disposed towards big prospering companies and well-known brands?Answer: The...
What does this segment group called "The Status Seeker" mean according to Russel I. Haley (1986)?
What does this segment group called "The Status Seeker" mean according to Russel I. Haley (1986)?Answer: A group which is very much concerned with...
According to Haley (1968) which of the following can be tailored to the benefit segments chosen as targets?
According to Haley (1968) which of the following can be tailored to the benefit segments chosen as targets?Answer: Media environm...
In benefit segmentation studies, how is the segment "The Rational Man" described? a) It is a group which is especially concerned with self-concept. Members consider
In benefit segmentation studies, how is the segment "The Rational Man" described? a) It is a group which is especially concerned with self-concept. Members...
According to Haley (1968), several types of market segmentation have been popular in the past. Which three most common types are discussed?
According to Haley (1968), several types of market segmentation have been popular in the past. Which three most common types are discussed?Answer: Geographic...
Benefit segmentation is__________
Benefit segmentation is__________Answer: Possible advantage of product to a consu...
According to Haley (1968), which of the following approaches to market segmentation is NOT governed by descriptive factors?
According to Haley (1968), which of the following approaches to market segmentation is NOT governed by descriptive factors?Answer: Benefit segme...
In designing the advertising message, which one of the followings has the most impact on purchasing decision of customers in the worriers' segment?
In designing the advertising message, which one of the followings has the most impact on purchasing decision of customers in the worriers' segment?Answer: Informative...
Haley (1968), writes about a number of generalizations from benefit segmentation studies. Which of the following is NOT a generalization?
Haley (1968), writes about a number of generalizations from benefit segmentation studies. Which of the following is NOT a generalization?Answer: Brands...
According to Russell I. Haley (1966), which of the following describes the three types of segmentation?
According to Russell I. Haley (1966), which of the following describes the three types of segmentation? (Hanna's comment: rephrase: "common types of segmentation...
Which of the following segmentation methods are based on descriptive factors rather than causal ones? More than one response is correct.
Which of the following segmentation methods are based on descriptive factors rather than causal ones? More than one response is correct.-Geographic segmentation-Demographic...
What are the three popular segmentation methods discussed in "Benefit Segmentation: A Decision-oriented Research Tool"?
What are the three popular segmentation methods discussed in "Benefit Segmentation: A Decision-oriented Research Tool"?Answer: Geographic segmentation,...
Which of these segments is a benefit segment according to Haley (1968)?
Which of these segments is a benefit segment according to Haley (1968)?Answer: People who want to avoid public transportat...
In the article Benefit Segmentation: A Decision-oriented Research Tool, written by Russell I. Haley (1968), the "heavy half" theory was given by the author, which points out that in most product categories, one-half of the consumers account for around 80% of the consumption. Which segmentation method is based on this theory?
In the article Benefit Segmentation: A Decision-oriented Research Tool, written by Russell I. Haley (1968), the "heavy half" theory was given by the author,...
Which of the following is NOT a generalization from benefit segmentation studies according to Haley (1968)?
Which of the following is NOT a generalization from benefit segmentation studies according to Haley (1968)?Answer: It is easier to create new market...
Which statement is NOT an example of a general rule of thumb regarding benefit segmentation?
Which statement is NOT an example of a general rule of thumb regarding benefit segmentation?Answer: Benefit segmentation aims to benefit consumers...
Experimental advertising (buyer) research should contribute to.
Experimental advertising (buyer) research should contribute to.Answer: b...
What does "big data" advertising research focus on?
What does "big data" advertising research focus on?Answer: Predict...
When is it advisable to use hypothetical brands rather than existing reals brands as advertising stimuli in marketing research?
When is it advisable to use hypothetical brands rather than existing reals brands as advertising stimuli in marketing research?Answer: When the goal...
Which solution CANNOT improve the subsample equivalence?
Which solution CANNOT improve the subsample equivalence?Answer: Undersam...
It's better to insert the manipulation check
It's better to insert the manipulation checkAnswer: after measuring the dependent, mediating, moderating, and control variab...
What are new advertising formats increasingly aimed at rather than evaluative responses?
What are new advertising formats increasingly aimed at rather than evaluative responses?Answer: Behav...
Using students as participants in experimental advertising research studies is considered by most to be:
Using students as participants in experimental advertising research studies is considered by most to be:Answer: Inappropriate, as students have low...
"Task-related distress" is resulting from:
"Task-related distress" is resulting from:Answer: Not providing a midpoint to the sca...
Which sampling method has to be done more than once to ensure the representativeness of a certain population (Hanna's comment: NB that the other sampling methods are not necessarily representative regardless of how many samples are drawn)?
Which sampling method has to be done more than once to ensure the representativeness of a certain population (Hanna's comment: NB that the other sampling...
When it comes to the sample of an advertising study, why do some researchers argue against using "college students" rather than "real people"?
When it comes to the sample of an advertising study, why do some researchers argue against using "college students" rather than "real people"?Answer: Students...
Geuens & De Pelsmacker (2017) discuss the choice of real or hypothetical brands in experimental advertising research. Which of the following options is one that the authors mention as a reason to choose a hypothetical brand?
Geuens & De Pelsmacker (2017) discuss the choice of real or hypothetical brands in experimental advertising research. Which of the following options...
Advertising stimuli used in experiments should strike a balance between?
Advertising stimuli used in experiments should strike a balance between?Answer: Realism and cont...
Why is a cover story in order to conceal the real goal important, in experimental studies?
Why is a cover story in order to conceal the real goal important, in experimental studies?Answer: In case respondents decide to counteract or act...
According to Geuens and De Pelsmacker (2017), what is the correct sequence of measures in an experimental advertising study?
According to Geuens and De Pelsmacker (2017), what is the correct sequence of measures in an experimental advertising study?Answer: Introduction...
Which are examples of ethnographic methods?
Which are examples of ethnographic methods?Answer: participant and non-participant observations, formal and informal interviews (e.g. casual conversations),...
What describes ethnography at best?
What describes ethnography at best?Answer: Ethnography comprises the study of behavior of a particular group in their cultural, social and symbolic...
What is NOT a type of data recording methods for interpretive ethnography?
What is NOT a type of data recording methods for interpretive ethnography?Answer: Literature and journal revi...
What are the four modes of level of involvement in participant observation in ethnographic research?
What are the four modes of level of involvement in participant observation in ethnographic research?Answer: The complete participant, the participant...
Why are informants sometimes asked to keep diaries in ethnographic research?
Why are informants sometimes asked to keep diaries in ethnographic research?Answer: To know what they 'actually d...
Ethnography is characterized by being a methodology used in strategic consumer research where information collection is achieved from:
Ethnography is characterized by being a methodology used in strategic consumer research where information collection is achieved from:Answer: Experiential...
Which list is not included to record ideally for field notes method in order to fully contextualise the action is given according to Spradley (1980)?
Which list is not included to record ideally for field notes method in order to fully contextualise the action is given according to Spradley (1980)?Answer: Act,...
What attempts the ideal approach of the ethnographic method of participant observation?
What attempts the ideal approach of the ethnographic method of participant observation?Answer: The ideal approach attempts to minimise the effect...
According to Elliot & Jankel- Elliot (2003), the essence of ethnographic methods consists primarily in:
According to Elliot & Jankel- Elliot (2003), the essence of ethnographic methods consists primarily in:Answer: Parcicipant observat...
Which data collection method exposes important differences to show what the samples 'usually do' differing to what they 'actually did'?
Which data collection method exposes important differences to show what the samples 'usually do' differing to what they 'actually did'? (Lever, 1981 cited...
What kind of research does not belong in ethnography?
What kind of research does not belong in ethnography?Answer: Surv...
In the article Using ethnography in strategic consumer research, written by Richard Elliott and Nick Jankel-Elliott (2003), the authors introduced five ethnographic methods. When used with other data-collection methods of ethnography, which method can expose important differences? (Hanna's comment: Though differences can probably be expected between using other methods as well, especially between self-report methods (e.g. interviews, regardless of level of formality) and observational methods (e.g. (non-)participant observation)
In the article Using ethnography in strategic consumer research, written by Richard Elliott and Nick Jankel-Elliott (2003), the authors introduced five...
In the article by Elliot and Jankel-Elliot (2003), they describe different ethnographic methods, which one of these options are not mentioned in the article as an ethnographic method?
In the article by Elliot and Jankel-Elliot (2003), they describe different ethnographic methods, which one of these options are not mentioned in the article...
What is the purpose of non-directive questions in ethnographic interviews?
What is the purpose of non-directive questions in ethnographic interviews?Answer: To stimulate the interviewee to talk about a particular broad ...
Which of the following are all considered ethnographic methods, according to Elliott and Jankel-Elliott (2003)?
Which of the following are all considered ethnographic methods, according to Elliott and Jankel-Elliott (2003)?Answer: Non-participant observation,Informant...
Elliott & Jankel-Elliott (2003) describes the five main ethnographic methods. Which of the following would not be included in the ethnographic methods?
Elliott & Jankel-Elliott (2003) describes the five main ethnographic methods. Which of the following would not be included in the ethnographic me...
In which of these ethnographic data recording methods should the researcher ideally record the following list: space, actor, object, act, event, time, goal and feeling?
In which of these ethnographic data recording methods should the researcher ideally record the following list: space, actor, object, act, event, time,...
According to Agar (1996), which ethnographic method does the term "hanging out" refer to?
According to Agar (1996), which ethnographic method does the term "hanging out" refer to?Answer: Casual conversations and informal intervi...
Which of these data collecting methods is NOT an ethnographic data collecting method?
Which of these data collecting methods is NOT an ethnographic data collecting method?Answer: Focus gro...
Elliott,and Jankel Elliott (2003) describe two different data recording methods commonly used in ethnographic research, one is field notes, what is the other method?
Elliott,and Jankel Elliott (2003) describe two different data recording methods commonly used in ethnographic research, one is field notes, what is the...
The ethnographic methods include:
The ethnographic methods include:Answer: Non-participant and participant observation, formal and informal interviews, casual conversations, and informant...
Which characteristic applies to the ethnographic approach?
Which characteristic applies to the ethnographic approach?Answer: Personal perception or account of object/ev...
What is not included in the social domains according to Sundie et al(2012)?
What is not included in the social domains according to Sundie et al(2012)?Answer: Social Pr...
Which of the following words is not part of the six principle of influence?
Which of the following words is not part of the six principle of influence?Answer: Happin...
What are the three types of social commitment that Reciprocity works on?
What are the three types of social commitment that Reciprocity works on?Answer: To give, to receive, to re...
Why can influence tactics vary in success depending on the nature of the relationship between the target and the agent of influence?
Why can influence tactics vary in success depending on the nature of the relationship between the target and the agent of influence?Answer: Different...
What are the six social domains discussed by Sundie et al. (2012)?
What are the six social domains discussed by Sundie et al. (2012)?Answer: Coalition formation, status, self-protection, mate selection, mate retention...
Which of the following is not a principle of social influence is not used to sway potential consumers?
Which of the following is not a principle of social influence is not used to sway potential consumers?Answer: people differentially value items they...
What are the principles of influence?
What are the principles of influence?a) Reciprocityb) Likingc) Scarcityd) Social proofe) Authorityf) Commitment and Consiste...
When individuals lack the experience to make an informed decision, and the outcome of their choice is critical, which of these tactics of social influence will they most likely answer to?
When individuals lack the experience to make an informed decision, and the outcome of their choice is critical, which of these tactics of social influence...
Cialdini (2009) outlined six principles of social influence routinely employed to sway potential consumers. Which one of the following choices is not one of them?
Cialdini (2009) outlined six principles of social influence routinely employed to sway potential consumers. Which one of the following choices is not...
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